What this site measures, in plain English

What runs if you allow measurement?

Four analytics tools, all standard: Google Analytics (which pages get visited, where visitors come from), Microsoft Clarity (anonymized session replays and heatmaps, so we can see where the page confuses people), the LinkedIn Insight Tag (aggregate statistics about visitor industries and job titles — never individuals), and Leadfeeder (matches office-network IP addresses to company names).

None of these tell us who you are personally. We never see names, emails, or profiles of anonymous visitors. If you book a consult, you give us your name and email directly through Calendly — that is the only personal data we ever hold, and it is used to run the call and nothing else.

What this site never does

• No person-level visitor identification or identity-graph tracking.
• No advertising cookies; Google Consent Mode keeps ad storage denied even after ALLOW.
• No sale or sharing of data with anyone beyond the four processors named above.
• No tracking at all before you consent, and none ever if you decline.

How do I opt out or change my mind?

Clear this site's data in your browser (the stored choice lives in localStorage under smf-consent) and the banner returns on your next visit. Declining is one click and the site works identically.

Questions?

Email chat@softwaremigrationfactory.ai. Data-processing agreements and the subprocessor list for migration engagements are available on request — that side of the house is covered in the security FAQ.